The Peggy and Jack Baskin Foundation believes that teaching media literacy to children will help them understand and challenge the objectification of women and the limiting gender stereotypes that are present in the media. In addition to harmful stereotypes, lack of representation in mainstream media also contributes to the oppression of women of color. According to the Representation Project:
“Studies prove exposure to sexually explicit video games and music videos is linked to men’s acceptance of rape myths and sexual harassment.”
The Foundation believes in educating people about the underrepresentation of women of all races, ethnicities, body sizes, and sexual orientations in the media. Until these negative stereotypes are no present in the media, the Foundation believes that it is essential to support organizations dedicated to exposing the harmful messages in the media, starting active dialogues, increasing awareness, and encouraging activism about women’s representation.
We envision supporting non-profit organizations or non-profit schools that run programs that provide training resources, or tools that focus on reducing the objectification of women and the perpetuation of gender stereotypes in the media. We look for organizations working to change the negative representations of women in the media that contribute to inequalities and gender-based violence. Funds may be applied to model, promising, or start-up programs.
What We Look For
The Peggy and Jack Baskin Foundation would like to support programs and initiatives that incorporate the following components through existing (or proposed) guidelines:
Please note: The Peggy and Jack Baskin Foundation is not afraid of the word feminism! We encourage you to openly discuss your intersectional feminist programming, goals, or approach.
Unsolicited LOIs will not be accepted.